Race Funded is a done-with-you programme that turns your following into verified audience data — and the method to turn it into sponsorship.
Most drivers approach sponsors asking for support — offering logos on cars and spare tickets. Sponsors aren't buying either. They're buying access to an audience they want to reach. It's a different conversation entirely — and most drivers are in the wrong one.
We survey your existing following and turn it into verified audience data — who they are, what they spend on, and how they spend their time. Then we build the commercial structure and the approach method that turns that proof into sponsor conversations. You stay focused on racing; we do the specialist work.
You walk into a sponsor conversation with proof, not a pitch — verified data on exactly who your audience is and why they fit what a sponsor is trying to reach. The conversation shifts from “should we?” to “how do we make this work?” — because you handed the room what changed it.
We take a small number of drivers each cohort, so we start with a short application — your series, your audience, what you've tried, why now. If it's a fit, we'll set up a free commercial review: a 45-minute diagnostic of where you actually stand, yours to keep whatever you decide next.